Limited-edition Analogue hardware keeps arriving, and the latest Analogue Pocket colorways are no exception. A striking candy-apple red stands out among the new options, but every unit carries the increasingly ubiquitous Supreme branding on its cartridge slot.
Same Hardware, New Branding
Functionally, nothing has changed. The five-year-old Analogue Pocket still relies on a custom FPGA (field-programmable gate array) chip to run original Game Boy cartridges, and this Supreme-branded release essentially rebadges the all-aluminum unibody model Analogue sold for $500 in 2024. Supreme, the streetwear label famous for slapping its logo on nearly everything, has simply added its name to the mix.
Pricing and Availability Still Unknown
Analogue has offered few specifics so far. Supreme states that its gold model features 24K gold plating, but neither company has confirmed pricing or a release date, despite the handheld appearing as part of Supreme’s fall/winter 2026 lineup. With this launch, Analogue joins the long list of unlikely products — including dog collars, decorated license plates, and paintball guns — that have received the Supreme treatment.
A History of Rapid Sellouts
Gizmodo has contacted Analogue to ask whether the device will be sold through its own site. Based on past limited releases, availability is likely to be brief, with resale bots often beating shoppers to checkout. The company’s special-edition Analogue 3D Nintendo 64 colorways sold out almost immediately, and today only the standard black and white finishes remain in stock for both the Analogue 3D and the Pocket.
Given Analogue’s track record paired with Supreme’s hype-driven fanbase, these new colorways are unlikely to stick around for long.
